Force For Good,...Say What?
The idea for our Force for Good line of products was simple - we knew that we could be a voice for a large contingent of people who wanted to leave this world a better place than they found it.
There is a tremendous amount of data that shows that millennials (and younger generations) will support, and in some cases insist that, businesses focus on sustainability and corporate social responsibility efforts.
Per the Forbes article Big Brands And Businesses Are Aligning Their Missions With Millennial And Gen Z Consumers, "Long gone are the days when big brands could hide behind clever marketing campaigns that made it seem like they stood for something important. Today's younger generations are smarter than that and take pride in knowing which brands aren't just talking the talk, but are walking the walk."
Massive Impact was also tired of seeing products made with sub-par ingredients that were unkind to our planet and the people that were involved in making them.
We decided to lead by example. Organic cotton,…locally made,…recycled plastic bottles. While we aren't perfect - we definitely still have a way to go in making products with the regenerative organic certification - we sure aspire to get close to it!
In the meantime, we'd love for you to help out by rocking our shirts, hats and koozies,…to say we’ve be grateful is an understatement. Thank you for the support and welcome to a new way of shopping!